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Brand resources K001

NAMCHE

Approved marks, avatar, and typefaces for editorial, partnership, and presentation use.

Mark & avatar

K002

Use the supplied artwork without altering its proportions.

Erebos mark preview

Erebos mark

For light backgrounds | SVG

Selene mark preview

Selene mark

For dark backgrounds | SVG

Rhododendron avatar

Both backgrounds | SVG

Complete kit

Every approved mark. One download.

SVG, transparent PNG from 64 to 4096 px, the colour avatar, and a complete favicon set.

Download brand kit | ZIP

Brand journey K003

From grid to network.

We use the journey to show how the mark is built: from five points on a grid to glass and chrome. Choose a stage, or replay it from the start.

  1. 01

    Grid

    Five points set the proportion.

  2. 02

    Network

    Connections turn one mark into a system.

  3. 03

    Loop

    The network closes into the signature.

Background

The original mark placed five points inside a strict grid. The new system connects them: responsive, alive, and able to move from a flat signature into three dimensions.

The story starts with Andreas Berlinger’s brand guidelines for Mycelia, the network Namche belongs to: organic merged with technical: round forms crossed with angled ones into marks assembled on a strict raster, Y = X/8. Our exploration kept his measure and pushed the merge further, until the forms stopped being assembled and began to fuse. We are still iterating on it.

The mark lives on in the Brand Studio: the full story, and an editor to place nodes on the raster, watch the mark grow and export SVG or PNG.

Open the Brand Studio

01: 2D mark

A flat signature

Typeface K004

Namche Shadow

Namche Shadow Sans, Namche Shadow Mono, and Namche Shape are available under the SIL Open Font License.

Explore the typefaces

Tools K005

Use K006

Keep it clear.

  • Keep the mark’s proportions unchanged.
  • Use Erebos on light surfaces and Selene on dark surfaces.
  • Use the Rhododendron avatar tile unchanged on light or dark surfaces.
  • Leave clear space around the mark; do not add effects or outlines.

Need another format? Write to us.

Credits K007

Creative energy,
since 2006.

An early photograph from Jodok Batlogg’s collaboration with Oliver Ruhm.
From the early years of the collaboration.

The first invoice I received from Oliver landed in May 2006. I have been pleased ever since, and I have always loved paying for his services, for the creative energy he and his team add to the game.

With the rise of AI, I strongly believe that real power emerges when human creativity, curiosity, and love combine with the exoskeleton and superpowers AI gives us. Namche is built in that meeting: human judgment and care, extended by machines.

Jodok Batlogg

This work

Made with “Mitch”.

The Namche identity was developed with Michael “Mitch” Marte, who recently joined Ruhm etc. as Art Director. He brings ten years of graphic design and art direction to a practice shaped by interactive and generative tools.

Namche Shadow Sans was designed and implemented by Michael Marte for Ruhm etc. The suite is based on Geist, created by Vercel with Basement Studio, Andrés Briganti, Mateo Zaragoza, and its contributors. Source | OFL 1.1

The reusable Metaball renderer is available on npm and open source on GitHub under MIT.